#KeepThePromise
Each & Every Child
Each and Every Child is a new initiative to change hearts and minds on care experience in Scotland. It aims to create a fresh, inspiring narrative to shift public attitudes and improve life chances of children, young people and their families.

About Each & Every Child
How we talk about care experience matters.
Each and Every Child is about telling a new story. This story looks to build and improve public support for the progressive vision outlined in The Promise’s Plan 21-24.
To help with this challenge, Each & Every Child looks to change how we speak about care experience, using framing recommendations from the FrameWorks Institute’s research into public attitudes to care experience in Scotland.
Each & Every Child has produced an easy, accessible toolkit that explains what framing is, why we need to use it, and how you can put it into action yourself.
It is time for change, it is time to tell this new story. Together.
In the video below, Each and Every Child Programme Director Claire O’Hara introduces what is meant by ‘framing’, and how everyone can get involved…


Gette Cobban
Senior Development Officer (The Promise)
Podcasts from Each & Every Child

Episode 1 – Why We Frame Our Stories – with James Docherty and Roseanna Campbell

Episode two – using the framing recommendations with Oisín King and Jimmy Paul

Episode 3 – Bringing In Context and Speaking About Solutions with Chelbi Hillan, Roseanna Campbell & Oisín King
News and updates from The Promise

June update from The Promise in Aberdeen
June update from The Promise in Aberdeen
Read the latest update from Gette including keeping on track with The Promise for 2030, getting involved with the 3rd Sector Forum, Children's Services Board update and more.
Plan 24-30: What you need to know to #KeepThePromise by 2030
Plan 24-30: What you need to know to #KeepThePromise by 2030
The Promise Scotland has shared a new video animation explaining Plan 24-30, how it works and what it means for you.
March update from The Promise in Aberdeen
March update from The Promise in Aberdeen
This is a really important year: an opportunity to reflect on all the positive changes that have happened so far and focus on what still needs to change.