We are looking for a Marketing & Communications Coordinator.

Hours: 22.5 hours per week (3 days from 7)

The Marketing and Communications Coordinator is responsible for raising ASC’s profile through creative and imaginative co-ordination and facilitation of its marketing, stakeholder engagement and communication activities to support income generation. The post holder will work closely with the Executive Team and other members of staff to ensure all aspects of Aberdeen Science Centre’s activities, corporate facilities and online engagement are widely promoted and funded.

The Marketing and Communications Coordinator will be responsible for the development and implementation of Aberdeen Science Centre’s Marketing and Communications Plan.

The post holder will be expected to work flexibly within the team, with a willingness to work evening and weekend events as required.

Main Duties and Responsibilities

General
• Develop the marketing, communication and PR plan for ASC in line with the company objectives
• Work closely with ASC’s PR company, graphic designers, web developers and other external organisations to ensure delivery of marketing & comms strategy
• Line manage the Marketing Assistant, setting objectives and key performance indicators to support the achievement of ASC’s Marketing and Communications Plan and other budgetary targets

Marketing
• Planning and implementing promotional campaigns
• Preparing online and print marketing campaigns
• Overall responsibility for brand management and corporate identity; to act as ASC’s ‘Brand Guardian’
• Maintain effective internal communications to ensure that all staff are kept informed of marketing objectives
• Working with our website development partner, be responsible for website development, search engine optimisation (SEO), paid advertisements and content generation
• Analyse data and subsequently use insights to support growth and income generation across website and social media platforms
• In conjunction with the CEO, ensure effective allocation of resources
• To produce in-house graphic design requirements as necessary
• Develop, implement and interpret effective market research to support ASC’s strategic plan
• Input into fundraising proposals and work closely with the Head of Fundraising to ensure their requirements are met
• Expand and develop marketing platforms and other incentives
• Monitor, review and report on all marketing activity and results

Communications & PR
• Identifying and understanding audience segments across ASC, developing growth strategies to support revenue generation
• Working with the Head of Business Development, develop and implement effective social media plans for events business
• Work closely with our sponsors and other partners to ensure ASC is delivering excellent comms & marketing requirements for them
• Working with ASC’s PR company, write press releases in conjunction with staff
• Other tasks as deemed appropriate and reasonable

Miscellaneous
• To ensure that all marketing supports the mission and values of the science centre.
• To share good practice initiatives both locally and nationally.
• To seek to undertake joint marketing initiatives, if appropriate, for the benefit of the science centre.
• Act as an outstanding ambassador for Aberdeen Science Centre both locally and further afield.
• Weekend and evening work is expected.

How To Apply

To apply for this position please send a CV and Covering Letter outlining your suitability relative to the Job Description & Person Specification to: recruitment@asc.scot or to: Recruitment, Aberdeen Science Centre, 179, Constitution Street, Aberdeen, AB24 5TU.

Deadline for applications: Monday 14th April 2025

Interviews will take place: w/b 12th May 2025