Giving in Aberdeen 2020

The context in which charities operate has transformed more than we could have ever imagined. We are witnessing an accelerated shift to digital, blurring lines between sectors and the most severe economic downturn in modern history. All of these factors will have a significant impact on how people get involved with charities and the sector’s sustainability.

Earlier this year we asked the public why they give, what influences their decision to donate, what the preferred methods are and more.  Find out more about Aberdeen public’s giving behaviours below:

  • Read the executive summary of the report and recommendations.
  • Read Kaja’s blog about what you can do to prepare for the future here.
  • Read the full report and recommendations here.

Watch our highlights video below:

Giving in Aberdeen 2018

Our report outlines local giving preferences in Aberdeen in 2018, from the preferred causes to support, to what influences individual decisions to give. We hope that you find this brief look into local giving preferences interesting and useful

If you have any questions on Giving in Aberdeen please don’t hesitate to get in touch with Kaja.